The state of Utah is getting celebrated for its saltiness.
A Super Bowl commercial from Ritz included a shoutout to Utah’s Salt Flats, where salt piles up like snow.
The Ritz commercial, which starred Aubrey Plaza, Michael Shannon and Bad Bunny, plays off the beloved crackers' signature salty taste.
The celebrities are shown hanging out at the “Salty Club” and debating who is the saltiest.
“When I smile, people assume it’s a glitch,” Shannon says.
“Please, I’m the human version of Monday,” Plaza retorts.
The only thing that cuts through their tough exterior is Ritz crackers. Shannon and Plaza snack on them in the Super Bowl commercial and talk about how buttery and salty they are.
“Ritz: Loved by everyone, even the saltiest,” a voiceover says.
Reactions to the Ritz Super Bowl commercial
The Super Bowl commercial from Ritz was met with a mostly positive reaction on social media.
Here are some X posts about it.