Effective Wednesday, Dec. 1, Rick Warner Ford and Rick Warner Truckland will be known as the Super Ford Store and Truckland, according to Bart Warner, who purchased the dealerships from his father, Rick Warner, three years ago.
Bart Warner said the name was changed to eliminate the confusion that exists for the company's Ford and Freightliner customers, since the other 10 Rick Warner dealerships, purchased by NFT Transportation, are now known as the Rick Warner Group."With their intent to continue use of the Rick Warner name, I feel that it is necessary to change our name to eliminate the confusion that this creates. When either group runs a promotion that is not available at the other, or when customers expect continuity between management of all Rick Warner dealerships, and it does not exist, the result is confusion and frustration for our customers that will be eliminated with this change," Bart Warner said.
He emphasized that the change is with the name only. "I can assure you that although we are changing our name, the values that have made us successful will remain as our cornerstone," he said.