Major airlines have matched Delta Air Lines' New Year's Eve fare sale that offers round trips as low as $99 for passengers willing to depart on Friday and return Saturday.
The offer is similar to Delta's effort to fill airplanes on Christmas day by offering steep discounts to attract last-minute passengers on the otherwise slack travel day.The fares range from $99 to $139 and apply to most U.S. destinations.
Robert W. Coggin, Delta's senior vice president for marketing, said the Christmas Day fares prompted many passengers to fly who otherwise would not have made a trip. The reaction encouraged the airline to offer a similar sale for New Year's.
The Christmas sale filled Atlanta airport-area parking lots and police issued about 500 tickets for illegal parking. City officials said this week they were developing a plan to avoid another crush.