The Copper Bowl has a new sponsor and a new name - the Insight.com Bowl.
Tempe-based computer company Insight Enterprises Inc. said Thursday that it entered into a "multiyear, multimillion dollar" deal with the 9-year-old game to change the name.The former Copper Bowl began in 1988. The game is tied to the WAC and Big 12 conferences.
In last year's Copper Bowl, Wisconsin, the Big 10 representative, beat Utah 38-10.
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In September, it was acquired the Arizona Sports Foundation, which has operated the Fiesta Bowl since 1971.