“We must embrace change to provide the best possible experience for college athletes,: said Michael V. Drake, the board’s chair and president of the Ohio State University, according to Axios. ”This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”
But earlier this year, a new California law that would prevent college athletes from getting kicked out of school or losing their scholarship for signing endorsement deals changed the conversation, raising questions about how the NCAA would respond.
Social media, NCAA experts and sports figures responded to the news, many with skepticism.
The NCAA says they’re interested in allowing athletes to benefit from their name, image and likeness, but says it in a way that is confusing enough that allows them to render thought useless if political pressure subsides. Classic NCAA. https://t.co/3DTB1UIgRA— Darren Rovell (@darrenrovell) October 29, 2019
Big move in the right direction toward compensating college athletes. But it’s not enough - the NCAA operates a billion-dollar business and the athletes deserve their fair share of that value, particularly as they are the ones putting themselves out there on the field. https://t.co/AAigm5o97a— Andrew Yang (@AndrewYang) October 29, 2019
All this NCAA statement does is placate people who wanted them to get the ball rolling. When guys like Coach K came out pro-NIL, they truly had no choice.— Jeff Goodman (@GoodmanHoops) October 29, 2019
Bottom line - this means absolutely nothing until we see the specifics in place regarding what is allowed, and what is not.
Missing a key word in the headline here. The NCAA *says* it will permit ... provided no specific details because it doesn’t have any yet and won’t until at least next spring. https://t.co/Rp6GbSoeAp— Stewart Mandel (@slmandel) October 29, 2019
From the NCAA Board of Governors (what it’s REALLY saying): We shall strive to allow athletes the right to name image and likeness opportunities, but only in a manner that does not allow them to monetize their name image and likeness opportunities. https://t.co/vFaZRBunQv— Jay Bilas (@JayBilas) October 29, 2019
The NCAA hasn't done anything of consequence today, but because they worded their press release in a very specific way, media organizations are acting like the NCAA just changed the rules to let players be paid.— Alex Kirshner (@alex_kirshner) October 29, 2019
Don't fall for this! It is not what is happening!
Now that the NCAA voted to allow college athletes to profit from their name, image and likeness, could NCAA Football make a return? pic.twitter.com/mHgDFnQ6XN— ESPN (@espn) October 29, 2019
Significant step for the future of of college athletics. From the NCAA, which voted to allow athletes "the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model." pic.twitter.com/PCK9XKoEQQ— Pete Thamel (@PeteThamel) October 29, 2019
I’d bottom line this news this way ...— Gary Parrish (@GaryParrishCBS) October 29, 2019
THE GOOD: Student-athletes will soon have the opportunity to benefit from the use of their name, image and likeness in a manner "consistent with the collegiate model."
THE BAD: The NCAA doesn’t yet know exactly how to make this work. https://t.co/NAWuJhfNh4
Small step, but an important one. Devil is in the details, of course. NCAA's goal here is to satisfy the Gavin Newsoms of the world without going the Full LeBron. https://t.co/a5EGDDB0UQ— Seth Davis (@SethDavisHoops) October 29, 2019
The NCAA fought like crazy against players making money off their own likenesses, wanting to keep that money flowing to the schools instead. But now that California has forced their hand, they say its time to “embrace change” https://t.co/UOfbyPyuLA— Rachel Nichols (@Rachel__Nichols) October 29, 2019
The press release and FAQ express more openness than some are assuming. However, those are just suggestions from a committee.— Stewart Mandel (@slmandel) October 29, 2019
Now, 1,100 schools across three divisions get their chance to weigh in.
One high-major head coach to me following NCAA announcement that it will allow NIL: “It’s great that the NCAA is doing this, but I don’t trust them to get it right when it’s all said and done. They will still find a way to screw it up.”— Jeff Goodman (@GoodmanHoops) October 29, 2019
I’d like to say I disagree. …