MoviePass may be staging a comeback (again).
- He said he is looking to bring back the company, which, at one point, offered people unlimited movie tickets for $9.99 per month.
- “I can confirm that we acquired MoviePass out of bankruptcy on Wednesday,” Spikes said in a statement to Insider. “We are thrilled to have it back and are exploring the possibility of relaunching soon. Our pursuit to reclaim the brand was encouraged by the continued interest from the moviegoing community. We believe, if done properly, theatrical subscription can play an instrumental role in lifting moviegoing attendance to new heights.”
What happened to MoviePass?
MoviePass skyrocketed to popularity in 2019 when it offered a service plan where you could see unlimited movie theater showings for $9.95 per month, as I wrote for the Deseret News.
- Later, the company reworked its plan to offer unlimited showings for $14.95 per month. However, the company restricted which movies you could see.
- The company shut down in 2019. It tried to build a comeback as a production studio that offered free tickets, but that version of the company never got off the ground.
- In January 2020, MoviePass’ parent company, Helios and Matheson Analytics, filed for liquidation.
There were rumors that MoviePass was coming back to life when a MoviePass website added a new countdown clock with the phrase “The movie is about to start” on the page. The clock counted down to Monday, March 22, at 10 a.m. MST.
- Sadly, the relaunch of MoviePass was a hoax. As the website reads now, “This website was made with around $20, with no purpose other than to fool friends. It was tweeted out by a twitter user who we have no affiliation with, and the media picked it up from there. Some articles claimed this was an ‘official MoviePass website’ which was completely fabricated by those journalists.”