NIL group Crimson Collective made 85 Utah football players happy on Wednesday afternoon, announcing that every football player on scholarship will get a free lease on a brand-new 2024 Dodge Ram 1500 Big Horn Night Edition truck.
The lease is covered by Crimson Collective donors — including insurance — as long as the players remain on scholarship at the university.
“Can’t even believe it. It still seems unreal, man, but just grateful for the opportunity that we were able to get one and be able to put the work in. We’re just grateful for freaking everything, man. This is unreal,” Utah defensive tackle Junior Tafuna said.
It’s a new era of college football. The NCAA’s name, image, and likeness policy went into effect in 2021, and since then, NIL deals have taken off.
The 85 truck leases are one of the more unique NIL deals that have come out since 2021. Here’s how former Utah players (and a former BYU player) reacted to the news.
Dalton Kincaid
Tyler Huntley
Britain Covey
Jamal Anderson and Derrick Shelby
Former BYU linebacker Kyle Van Noy even gave props.
Here’s how some current players reacted when they found out.
And Utah basketball player Branden Carlson wants in on the NIL truck action.