VITAL STATISTICS

Age: 49Where born: Boulder City, Nev.

Family: Wife, Shirley; six children

Education: Bachelor's degree in computer science and accounting from Brigham Young University; master's degree in information management, BYU

Primary products: Dentrix dental practice management software and peripherals

Number of employees: 78

Annual sales volume: $10.5 million (1996)

PERSONALITY PROFILE

First "real" job: Systems analyst for BYU.

Management style: Participative style - utilizing the people you have creates a better long-term focus.

Keys to success: Determining and then exceeding customer expectations; surrounding yourself with a management team that's "better than you are."

One lesson I've learned in my work: There has to be balance in life - so all needs are satisfied.

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What I like about my line of work: 1. Developing something that people say can't be done; 2. bridging the gap between the technical side and the user.

My heroes: My father and Jesus Christ. Leisure time and hobbies: Skiing, scuba diving, getting away from the computer and mostly spending time with my family.

Favorite books: Business - "In Search of Excellence," "Crossing the Chasm"; Recreational - any good mystery or science fiction; Religious - the scriptures.

Favorite movies: "Ben Hur"; any good sci-fi/action like "Star Trek" or "Indiana Jones."

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