VITAL STATISTICS
Age: Bowlby, 35; Williams, 35.Where born: Bowlby, Edmonton, Alberta, Canada.; Williams, High River, Alberta, Canada.
Family: Bowlby: wife, Lori, children, Chase, Chemaine, Brook, Christopher; Williams: wife, Millie, children, Benjamin, Jackalyn, Kristina.
Education: Bowlby: Brigham Young University; Williams: certified public accountant.
Primary products: Dental insurance plans, self-funded dental plan administration.
Primary markets: Utah companies and individuals.
Number of employees: 24.
Annual sales: $9 million.
PERSONALITY PROFILE
First "real" job: Bowlby: stock boy for small town corner store; Williams: junior accountant in CPA firm.
Management style: Bowlby: having sales and service departments work together; Williams: expect only the best and giving people the freedom to achieve it.
Strategy for success: Bowlby: having a flexible and friendly company; Williams: unconditional customer service.
A memorable failure: Bowlby: not finishing a degree at BYU; Williams: starting a pharmacy card plan and not sticking to what the company does best.
Heroes: Bowlby: Jon Huntsman; Williams: my wife, Abraham Lincoln, George Washington.
Leisure time and hobbies: Bowlby: national golf long driving, snowmobiling; Williams: golf, snow-mobiling, antique maps.
Favorite book and movie: Bowlby: book, "Richest Man in Babylon," movie, "Brave Heart"; Williams: book, "The One Minute Manager," movie, "Dances With Wolves."