The year 2020 has been an indisputable triumph for pop/R&B singer Abel Tesfaye, more commonly known by his moniker The Weeknd.

On Sunday, the artist won three American Music Awards and all signs are indicating that his award season will culminate with a slew of Grammy nominations.

The Canadian artist drew the attention of many at the American Music Awards as he performed two songs and accepted several awards all while wearing a bandage that covered most of his face. 

Shortly after the ceremony concluded, the musician uploaded a picture to Instagram showing off both his swathed face and his trophies.

Elle reports that the artist has not suffered any cranial injuries recently, but rather he’s using the dressing to send a message related to his “Blinding Lights” music video, which has nearly 300 million views on YouTube. 

The bloodstained video follows a young man (played by The Weeknd) under the influence of drugs and alcohol as he recklessly drives through the streets of Los Angeles on his way to meet a girl.

The artist told Esquire, ”’Blinding Lights’ (is about) how you want to see someone at night, and you’re intoxicated, and you’re driving to this person and you’re just blinded by street lights. ... But nothing could stop you from trying to go see that person, because you’re so lonely.”

According to the singer, the story is meant to be interpreted as a cautionary tale. He told the media outlet that the tale is “dark” and he “(doesn’t) ever want to promote drunk driving.”

Since the release of his chart-topping new song, the artist has made various public appearances with what seems to be a bruised and bloodied face.

In March, he performed “Blinding Lights” on Saturday Night Live with swollen eyes and a bandaid over his nose.

When The Weeknd dawns black eye makeup and bandages to walk the red carpet or perform on TV, he’s using his appearances to warn people against the dangers of drunk driving, Elle reports. His face displays the kinds of injuries that can happen when someone chooses to get behind the wheel after drinking. His appearance is meant to discourage people from doing so.

On Feb. 7 The Weeknd will perform in front of perhaps the largest audience of his entire career as he headlines the Super Bowl LV Halftime Show.

Don’t be surprised if he’s dressed with gauze when he takes the stage.