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Oreo planned to defeat an asteroid. Here’s how

In a new advertising campaign, the snack company takes drastic measures to assure the preservation of milk’s favorite cookie amid not-so-present danger

Daniel Bendjy, istockphoto.com

When the official NASA Asteroid Watch Twitter account sent out a message about Earth’s potential collision with Asteroid 2018VP1 — a “very small” asteroid that “poses no threat to Earth” — most people just ignored it, but not Oreo.

The snack company took the (non)threat very, very seriously — so much so that it decided to erect an asteroid-proof vault in Norway to protect its precious recipe as well as a stockpile of milk’s favorite cookies. The company announced the precautionary measures in the tweet below:

The asteroid-proof facility pictured above is real and perched at the coordinates 78° 08’ 58.1” N, 16° 01’ 59.7” E on Svalbard, a Norwegian archipelago situated the Arctic Ocean.

The snack shelter is located right down the road from the Svaldbard Global Seed Vault, a site that houses over one million seed samples (built in case a catastrophic event wipes out all of Earth’s plant life).

In addition to constructing a vault, Oreo designed special packaging to ensure the sound preservation of their cookies (pictured below).

Now, some cookie connoisseurs may be speculating, “What good would a post-apocalyptic Oreo be without any milk to dip it in?” It appears the snack company took that issue into account as well. The vials featured in the images above and below contain powdered milk. “Just add snow and mix.”

For those who would like to know more about Oreo’s extreme new advertising campaign, there is an accompanying series of YouTube videos that delves into more details about the vault and its construction process.

For the record: Asteroid 2018VP1 passed by without a hitch, and hopefully the world never need to access the The Global Oreo Vault. But in the case something calamitous does occur sometime down the line, at least we can rest assured that one of our favorite snack time goodies is now built to endure.