Abel Tesfaye has drawn a lot of attention ever since he showed up to the American Music Awards wearing bandages covering most of his face back in November.

Whether Tesfaye — who goes by the stage name The Weeknd — will again don full-face bandages during his halftime show on Super Bowl Sunday remains to be seen — a recent Super Bowl ad shows the singer’s full face. But The Weeknd did recently open up to Variety about the meaning behind his appearance.

“The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated,” he told Variety. “I suppose you could take that being attractive isn’t important to me but a compelling narrative is.”

Why The Weeknd wore face bandages to the American Music Awards

Lately, The Weeknd has been putting his time and energy into his Super Bowl performance. According to Billboard, the singer put $7 million of his own money into the halftime show.

“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” he told Billboard. The Weeknd’s halftime show follows Jennifer Lopez and Shakira’s performance last year, which drew in 102 million views.

A day after the Super Bowl, tickets for The Weeknd’s newly scheduled concert dates go on sale at TheWeeknd.com/Tour, according to a news release sent to the Deseret News.

His previously scheduled show at Salt Lake City’s Vivint Arena will now take place on March 1, 2022. All previously purchased tickets will remain valid.